Listen to Location Insights with Location Lisa & Geospatial George, Episode 1: "Maps? No, it's a Business Superpower!"
In this episode, our hosts Location Lisa & Geospatial George explore the transformative power of geospatial data and its far-reaching impact beyond mapping. They talk about the guide published by the Location Innovation Hub to help businesses use geospatial data in their business.
How base maps provide essential geographic context and how geospatial datasets act as layers that can reveal hidden patterns? You'll also hear how points of interest (POIs) are helping businesses decode customer behaviour and market trends. Lisa and George also explore the role of navigation data in logistics and security, as well as environmental applications such as monitoring deforestation and pollution. Finally, they share practical tips for SMEs on how to use open data and user-friendly tools to unlock the full potential of geospatial data.
"Location Insights with Location Lisa & Geospatial George" is produced using AI-powered NotebookLM.
Want to get a better idea of how to use spatial data in your business? Guide to Global and National Location Data will help SMEs get started. It covers five topics: basemaps, spatial data sets, points of interest, navigation and geocoding.
Download the guide by filling in your contact details